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Adore by Justin Alexander focuses on light, trendy and relaxed styles with elegant touches. It was designed for the chic,

fashion-forward budget conscious bride looking for a

fresh look for her big day.

The Spring / Summer 2022 Collection brings a fresh, informal approach to bridal design with its modern aesthetic and fashion forward wedding dresses. Effortless flowy skirts, simplistic silhouettes and clean cuts define each undeniably understated, flattering and stylish design.

Prices range from £770 - £1135

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The 'Helen' Collection provides a host of classic and elegant bridal gowns, which infuse traditional or vintage styles with contemporary elements.

Prices range from £620  - £950

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The Sincerity wedding dress collection is designed for the charismatic and classic bride who wants the perfect princess dress fit for a fairy-tale wedding. Ball gowns, jackets and lace detailing are staples of the collection and are complemented by new silhouettes and styling from fit and flares to illusion backs.

The diverse wedding gown collection meets the needs of any

bride seeking graceful romance. 

The Sincerity Bridal Spring/Summer 2022 Collection is an enchanting reflection of the changing seasons. Clean fabrics blend with contemporary laces, spring inspired prints balance fairytale silhouettes and figure defining styles flatter every bride.

Mesmerizing low backs, shimmering tonal beading and subtly sheer bodices offer soft feminine details that bring each bridal gown to life alongside eye-catching trains, demure sleeves and flirty skirts which capture hearts while being truly unforgettable.  

Prices range from £770 - £1595